A brand and website that looks the part and brings in more bookings.
I design brand identities and websites for clinics, salons, and local service businesses: clear, professional, and built around getting people through the door. I also build the systems that catch what a busy front desk can't — the cancelled slot, the missed call, the enquiry that came in at 9pm.
Real examples
Three recent projects, live and running today.
ClinicFlow: Staff-Controlled Clinic Operations
Workflow software for aesthetic clinics that helps recover cancellations, follow up after no-shows, protect lead-response deadlines, and turn DMs into staff-confirmed booking requests — with recorded consent and approval before contact.
SculptRN Aesthetics
Branding and website for a regenerative aesthetics practice. Clinically informed treatments, presented with a refined, naturally elegant aesthetic and a clear path to booking a consultation.
Cerv Consult
Nurse-led CQC registration support for healthcare and aesthetics providers. A clinical-first brand and website that helps new clinics get registered with confidence. The approach is personalised, remote, and built around each service.
Also design brand and product experiences for fintech and AI teams. See the full portfolio.
A local business gets the same care as a funded product team.
I'm Samuel, a Creative Director and Product Designer based in Dublin. Alongside product work for healthcare, fintech, and AI teams, I work directly with clinic owners, salons, and local service businesses on their brand and website.
The scope is smaller, but the standard isn't. A five-page clinic website gets the same attention to clarity and craft as a larger product engagement.
A clear path from first conversation to launch.
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01
Discover
We discuss your business, customers, services, and goals so the work begins with the right focus.
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02
Design
I shape the identity and website around trust, clarity, and making it easy for customers to book.
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03
Launch
We refine the details, hand everything over, and publish with a clear next step for your customers.
A clinic rarely loses money because the website looks wrong.
It loses money on the Tuesday cancellation nobody refilled, and the enquiry that sat unanswered until the client booked somewhere else. A good site brings people to the door. What happens next is an operations problem, and that is usually where the revenue quietly goes.
Cancellation recovery
When a slot frees up, the right clients on your waitlist are offered it automatically — one at a time, so two people never turn up for the same appointment.
No-shows & follow-up
Reminders and rebooking prompts that go out on their own, so a missed appointment doesn't quietly become a lost client.
Enquiries after hours
Calls and DMs that arrive when nobody's at the desk get an answer and a route to booking, rather than a voicemail nobody returns.
I build these as software, not as a stack of fragile integrations. The system I've built for aesthetics clinics ranks a consented waitlist, sends a single SMS offer at a time, reads the reply, and will not confirm a booking until a staff member approves it. Only clients who have given SMS consent are ever contacted, STOP is honoured immediately, and names and numbers are stored encrypted.
It's pilot-ready, and I'm placing it with two founding clinics at a reduced rate — they get the system for less, I get a real case study. See the founding rate.
Fixed packages for local businesses
Everything is scoped to its goals, so these are starting points rather than fixed quotes.
Local Brand Starter
A clean, professional identity to get your business looking the part.
- checkLogo & colour palette
- checkFonts & simple brand kit
- checkSocial profile assets
Typically 1–2 weeks
EnquireLocal Launch Brand
Identity plus a polished small-business website, ready to bring in calls and bookings.
- checkBrand identity & assets
- checkUp to 5-page responsive site
- checkBooking / contact & maps
- checkBasic SEO & mobile-ready
- checkLaunch & handover
Typically 2–3 weeks
Get StartedLocal Care Plan
Ongoing help once you're live: small edits, seasonal updates, and assets when you need them.
- checkSite edits & small updates
- checkSeasonal social assets
- checkPriority email support
Rolling · cancel anytime
EnquireCare + Workflow
Everything in the Care Plan, plus the system that refills cancelled slots and chases no-shows for you.
Setup waived. Standard rate afterwards is €450/mo plus a €900 one-off setup.
- checkEverything in the Care Plan
- checkCancellation recovery from your waitlist
- checkNo-show reminders & rebooking
- checkConsent audit & waitlist import
- checkMonthly recovery report
In exchange for a written case study and permission to share results after 90 days
Apply for a placeBuilding a funded product instead? See work for startups & product teams.
Common questions
What do I offer for local businesses? add
Brand identity (logo, colour, fonts) and website design built around getting people to call or book, from a simple starter identity through a full small-business website.
How much does it cost? add
Local-business brand work typically starts around £1,050–£1,700 (€1,250–€2,000). A brand plus a full small-business website typically runs £1,700–£3,000 (€2,000–€3,500). These are starting points, scoped to your project.
What's it like working with you day-to-day? add
Direct and collaborative. You'll hear from me as work progresses rather than only at the start and end, and I'm reachable directly by email between updates.
How can I get in touch? add
By booking a 30-minute call, by email at contact@samuelogunleye.com, or via LinkedIn and Instagram.
Have a project in mind?
I take on a small number of projects at a time so each one gets proper attention. If you're a clinic, salon, or local business ready to look the part, I'd be glad to hear about it.
Prefer email? contact@samuelogunleye.com