Samuel Ogunleye — Creative director and systems builder
Selected Works
A curated selection of projects where strategy meets considered, high-fidelity execution.
SculptRN Aesthetics
Branding and website for a regenerative aesthetics practice. Clinically informed treatments, presented with a refined, naturally elegant aesthetic and a clear path to booking a consultation.
Cerv Consult
Nurse-led CQC registration support for healthcare and aesthetics providers. A clinical-first brand and website that helps new clinics get registered with confidence. The approach is personalised, remote, and built around each service.
Calion: AI-Driven Underwriting
An AI-powered merchant cash advance platform. Calion uses live data to generate transparent, explainable funding offers for SMEs, designed with institutional precision and clarity.
Vocalis: AI Voice Receptionist
Brand and product design for an AI receptionist that answers every call, books appointments, and syncs notes to your tools, so teams never miss a customer and can stay focused on the work in front of them.
YourCare Support
A website rebuild for a CQC-registered home care provider in Andover. The previous site asked families to know which service they needed before getting in touch. This one opens with a three-question care finder, so the first conversation can start from what they already know.
Translating vision into well-made products for founders and teams.
I lead design across brand and product, building cohesive experiences that are clear to use and genuine to the businesses behind them. My approach pairs design craft with grounded, data-informed strategy.
I work with established companies and early-stage founders across healthcare, fintech, and AI, helping them navigate complex problems so that every interaction has a purpose and the work holds up under real-world use.
Increasingly that work doesn't stop at design. A clinic rarely loses money because its website looks wrong — it loses money on the Tuesday cancellation nobody refilled. So I also build the software that closes those gaps, most recently an in-house system that ranks a consented waitlist, sends one SMS offer at a time, and won't confirm a booking without a staff member approving it.
What I Do
Strategy, product, brand — and the operations underneath them.
Creative Direction
Guiding the overarching visual narrative so a brand feels consistent and considered across every touchpoint.
- VISUAL IDENTITY
- CONTENT STRATEGY
- ART DIRECTION
UI/UX & Product Design
Designing intuitive, high-performance interfaces that balance user needs with real business goals, including AI and voice products.
- PRODUCT DESIGN
- PROTOTYPING
- USER RESEARCH
Brand Strategy
Defining the core purpose and positioning that helps a product find its place in the market and grow with intent.
- MARKET POSITIONING
- BRAND FOUNDATIONS
- GO-TO-MARKET
Workflow & Automation
Building the software that handles the repetitive work a small team keeps dropping — refilling cancellations, chasing no-shows, answering enquiries that arrive after hours.
- CANCELLATION RECOVERY
- LEAD FOLLOW-UP
- BOOKING AUTOMATION
Find the right fit
Two quick questions and I'll show the packages that suit your project. Everything is scoped to its goals, so these are starting points rather than fixed quotes.
Clicking through opens a 30-minute call booking, no forms or back-and-forth. Pick a time that works and we'll talk through your project.
Local Brand Starter
A clean, professional identity to get your business looking the part.
- checkLogo & colour palette
- checkFonts & simple brand kit
- checkSocial profile assets
Typically 1–2 weeks
EnquireLocal Launch Brand
Identity plus a polished small-business website, ready to bring in calls and bookings.
- checkBrand identity & assets
- checkUp to 5-page responsive site
- checkBooking / contact & maps
- checkBasic SEO & mobile-ready
- checkLaunch & handover
Typically 2–3 weeks
Get StartedLocal Care Plan
Ongoing help once you're live: small edits, seasonal updates, and assets when you need them.
- checkSite edits & small updates
- checkSeasonal social assets
- checkPriority email support
Rolling · cancel anytime
EnquireCommon questions
Who am I? add
I'm a Creative Director and Product Designer. I lead design across brand and product for founders and teams in healthcare, fintech, and AI — and I build the workflow software that handles the repetitive operational work behind them.
What do I offer? add
Four areas that work together: Creative Direction (visual narrative and art direction), UI/UX & Product Design (interfaces for web, AI, and voice products), Brand Strategy (positioning, brand foundations, and go-to-market), and Workflow & Automation (software for cancellation recovery, lead follow-up, and booking automation).
What industries do I work in? add
Primarily healthcare, fintech, and AI, working with both established companies and early-stage founders.
What have I worked on? add
Selected works include SculptRN Aesthetics (regenerative aesthetics brand and website), Cerv Consult (nurse-led CQC registration support), Calion (AI-driven merchant cash advance underwriting), Vocalis (an AI voice receptionist), and YourCare Support (a home care website rebuild, currently in progress).
How much do I charge? add
Pricing is scoped to each project's goals, so these are starting points rather than fixed quotes. Local-business brand work typically starts around £1,050–£1,700 (€1,250–€2,000), with larger product engagements scoped individually.
What's it like working with you day-to-day? add
Direct and collaborative. You'll hear from me as work progresses rather than only at the start and end, and I'm reachable directly by email between updates. For team engagements, I fit into your existing tools and workflow rather than asking you to adapt to mine.
Do you work with early-stage or pre-funding founders? add
Yes. Earlier-stage founders often need brand and product clarity before they build, which is what the Brand Foundations engagement is for. Scope and pricing adjust to where you are, so it's worth a conversation even pre-funding.
How can I get in touch? add
By booking a 30-minute call, by email at contact@samuelogunleye.com, or via LinkedIn and Instagram.
What clients say
“Since creating Sculptrn, I’ve worked with a number of agencies, but the experience with Samuel has been on another level. The landing page they created has had a real impact on our business, bringing in more enquiries and noticeably improving our conversions. The process was smooth from start to finish, and it was a genuine pleasure working with Samuel throughout. I’d highly recommend their services to any clinic looking to grow and elevate their online presence.”
“Working with Samuel on this project has been an excellent experience from start to finish. Since launching the landing page, I’ve seen a significant boost in results and overall business performance. Samuel made the entire process smooth, professional, and genuinely enjoyable. I’d highly recommend his work to anyone looking to elevate their online presence.”
“Since using my landing page, the quality of my leads has improved massively, easily 10x better than what I was getting from Instagram or normal outreach. It’s also been much quicker to turn interest into booked calls, which has helped a lot. Samuel’s SEO and AEO approach has made a real impact, and I’ve generated more revenue in the past four months because of it.”
On designing for regulated industries
Designing for trust in healthcare products
Trust begins with clear language, familiar patterns, and information that earns its place on the screen.
FintechMaking an underwriting decision feel explainable
A decision feels fair when people can see what shaped it and understand what happens next.
AI & VoiceWhat a voice product needs that a screen doesn't
Without a screen to lean on, tone, timing, and a clear sense of control do the heavy lifting.
Have a project in mind?
I take on a small number of projects at a time so each one gets proper attention. If you're building something in healthcare, fintech, or AI, I'd be glad to hear about it.
Prefer email? contact@samuelogunleye.com