For Funded Startups & Product Teams

Brand and product design for founders building in healthcare, fintech, and AI.

I help funded teams turn complex, regulated, or technical products into clear, well-crafted experiences, from early brand foundations through full product design.

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Real examples

Two product builds where strategy met high-fidelity execution.

FinTech Product Design

Calion: AI-Driven Underwriting

An AI-powered merchant cash advance platform. Calion uses live data to generate transparent, explainable funding offers for SMEs, designed with institutional precision and clarity.

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Vocalis AI receptionist website
AI VOICE PRODUCT DESIGN

Vocalis: AI Voice Receptionist

Brand and product design for an AI receptionist that answers every call, books appointments, and syncs notes to your tools, so teams never miss a customer and can stay focused on the work in front of them.

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Also design brand and websites for clinics and local businesses. See the full portfolio.

Portrait of Samuel Ogunleye
About

Design judgment for complex, regulated products.

I'm Samuel, a Creative Director and Product Designer based in Dublin. I work with founders and product teams navigating real constraints, from regulatory requirements to technical complexity to AI and voice interfaces, where clarity in the interface matters as much as clarity in the pitch.

I pair design craft with grounded, data-informed strategy, and work directly with technical and non-technical stakeholders so decisions hold up under real-world use.

Ways to Work Together

Engagements for funded teams

Everything is scoped to its goals, so these are starting points rather than fixed quotes.

Brand Foundations

For founders who need a clear identity and positioning before they build.

Starting from €6,000
  • checkPositioning & messaging foundations
  • checkVisual identity & logo system
  • checkCore brand guidelines
  • checkAsset pack for launch

Typically 3–4 weeks

Enquire
Most common

Product & Interface Sprint

End-to-end design for a web or product experience, including AI and voice.

Starting from €12,000
  • checkEverything in Brand Foundations
  • checkUX strategy & user flows
  • checkHigh-fidelity UI & prototype
  • checkDesign system & dev handoff
  • checkBuild support & QA

Typically 6–10 weeks

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Creative Direction Retainer

An ongoing partnership for teams that need design leadership as they grow.

Retainer from €3,500/mo
  • checkOngoing art & product direction
  • checkRoadmap & design strategy
  • checkPriority access & regular cadence
  • checkTeam & stakeholder collaboration

Rolling · 3-month minimum

Enquire

Just need a brand or a simple site instead? See work for clinics & local businesses.

FAQ

Common questions

What industries does Samuel work in? add

Primarily healthcare, fintech, and AI, working with both established companies and early-stage founders.

Does Samuel work with early-stage or pre-funding founders? add

Yes. Earlier-stage founders often need brand and product clarity before they build, which is what the Brand Foundations engagement is for. Scope and pricing adjust to where you are, so it's worth a conversation even pre-funding.

What's it like working with you day-to-day? add

Direct and collaborative. You'll hear from me as work progresses rather than only at the start and end. For team engagements, I fit into your existing tools and workflow rather than asking you to adapt to mine.

How can I get in touch? add

By booking a 30-minute call, by email at contact@samuelogunleye.com, or via LinkedIn and Instagram.

Have a project in mind?

I take on a small number of projects at a time so each one gets proper attention. If you're building something in healthcare, fintech, or AI, I'd be glad to hear about it.

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Prefer email? contact@samuelogunleye.com